TradeVision Profiles
Most CRM, product, and RG teams are still working from a flat player list. TradeVision Profiles turns sportsbook activity into customer groups and movement over time so teams can see who matters, who is shifting, and where follow-up should start.
Player intelligence
Customer groups, value, and behaviour over time built on TradeVision
Customer groups
6 active
At-risk movement
2 rising
Customer value
Priority ranked
Customer groups
Action readyHigh-value cohort
Retention priority
At-risk segment
Activity slipping
Reactivation group
Returning this week
Behaviour over time
High-value cohort
stableAt-risk segment
risingReactivation group
recoveringFollow-up starting points
CRM / RGWhat teams use TradeVision Profiles for
For teams that need a clearer read on which customers need attention, how segments are shifting, and where action should start.
Customer groups
See how the user base breaks down instead of working from a flat player list.
Player group changes
Spot which groups are slipping, returning, or behaving differently before follow-up starts.
Customer value
See which customers are driving value and which segments are starting to slip.
Next actions
Use the segment and value view to shape offers, journeys, and interventions.
Player groups that sportsbook teams can actually use
TradeVision Profiles turns sportsbook activity into customer groups, value context, and movement over time for CRM, product, risk, and RG teams.
Sports
Sportsbook teams can see which customer groups are growing, drifting, or reacting differently.
- Group sportsbook customers by behaviour, value, and preference.
- See which segments are drifting, reactivating, or responding differently.
- Give CRM, product, and RG teams a clearer read on the customer base before planning journeys or outreach.
Sportsbook profiles
Group sportsbook customers in a way teams can actually use
Customer groups
Customer value
Show which groups matter most before planning journeys, offers, or follow-up.
Behaviour over time
See which groups are drifting, reactivating, or behaving differently.
Next step
Review the customer questions Profiles should answer
Start with the groups, value shifts, or behaviour changes your team wants to understand.